Do you want to improve your organization’s ability to grow revenue, increase customer retention, and beat competitors? Win loss programs are uniquely designed to capture intelligence
through direct buyer feedback, driving increased sales effectiveness, improved solution roadmaps/product planning, and better pricing intelligence. Win loss programs can also be used with
existing customers during renewals, upsells, and cross-sells, providing critical feedback about your organization’s services, support, and reputation among current customers.
In this session, we’ll explore the evolution of win loss programs, key internal win loss stakeholders, win loss technology, reporting and analytics, and the importance of quantitative and qualitative feedback. The session will also cover best practices to ensure win loss insights are actionable and utilized at all levels and within all functions of the organization, helping to inform both tactical and strategic decision making.
Carolyn Klinger has over 20 years of experience in competitive intelligence, market insights, and customer experience, including leading roles in consulting and corporate environments. She currently serves as Director of Market & Competitive Intelligence at Affinity, a San Francisco technology start-up, and sits on the Board of Directors of the CXPA, a global non-profit customer experience organization. Previously, Carolyn worked at Nuance Communications, Primary Intelligence, Alcatel-Lucent, Juniper Networks, and Frost & Sullivan.
Carolyn has two master’s degrees, one from the Thunderbird School of Global Management and a second from Georgetown University. She earned her bachelor’s degree from Hood College in Maryland. Carolyn has also taken advanced Competitive Intelligence, Strategic Planning, and Strategic Marketing courses at the California Institute of Technology, as well as Digital Marketing classes at the University of Illinois, Urbana-Champaign. Since 2007, Carolyn has taught online global business and management classes part-time at the University of Maryland.
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510
Butzbach
info@competitive-intelligence.com
Phone: +49 6033 971377
Fax: +49 6033 971376