Developing a Strategy to Integrate Competitive Intelligence into Company's Strategic Operations

How CI can Support Product Innovation

This presentation will highlight several options how a CI team can support the innovation funnel for product innovation. While “innovation” is typically related to an in-house process, one can trigger innovation by say environmental scanning. By the same token CI teams should provide market feasibility studies prior to product development – avoiding me-too products. Several innovation cases will be presented.

Key Takeaways

Speaker Profile

Ursula Teubert is a director at cross-ING, an engineering services company, based in Switzerland.

Having held various positions in research & development and industry throughout Europe, she's now leveraging her deep expertise in product development, virtual prototyping and strategic innovation into value creation for the client.

Since 2014 she's lecturing on thinking methods and innovation at university and at the Institute for Competitive Intelligence. Since 2020 she develops and applies collective intelligence methods for sustainability, innovation and competitive intelligence.

Ursula Teubert holds a Master Degree in Engineering from Technical University of Darmstadt and an Executive MBA from INSEAD. She works and teaches in French, English and German.