Practitioner Case: Transforming Market Intelligence in VUCA World

In today’s business world the events like Covid C19 Pandemic and any other Black Swan events have become the biggest threat in the continuity of profitable business. Not only that, VUCA, short for volatility, uncertainty, complexity, and ambiguity dominates the business risks. VUCA brings different types of challenges that demand strategy and foresight to prepare the leadership in advance of 3Ts - Trends, Threats and Targets. The Role of Strategic Market Intelligence becomes ever more challenging and demanding. This presentation will share more on 3T Methodology and a checklist on how to bring clarity and structure to intelligence from noise.

'Business is all about risk taking and managing uncertainties and turbulence.'
Gautam Adani, Indian businessman.

Key Takeaways

Understand the needs of VUCA World - uncertain everchanging events bringing noise in data/information.
How Market Intelligence is transforming businesses (3T- Trends, Threats & Targets methodology for account intelligence analysis).
Framework & Checklist to develop MI strategies in VUCA World.

Speaker Profiles

Biju Nanukuttan is a Senior Market Intelligence Leader with GE Digital, responsible for Smart Grid, Power, Oil & Gas portfolio of over $400+MM.

An expert in Market Intelligence, primary and secondary research for bringing intelligence insights to Senior Leadership. Developed 3T- Trends, Threats & Targets methodology for account intelligence analysis.
An accomplished market intelligence expert in Connected aircraft technologies and aviation digital products. Kaizen expert for MI teams for Six Sigma, value analysis, strategy workshops. Lead strategic management of competitive Intel and tool development in Technical/Competitive/Strategic Market Intelligence for GE Power, Renewable (Wind & Solar Hybrid). He is innovation driven with 21 Patents in USPTO (GE Gold Medallist in Innovation). Published 12 papers in National Conferences & Journals.
Biju has MBA Marketing from Kuvempu University and MS in Mechanical Systems Design from Manipal University. Recently completed Executive Program in Aviation Management from IIM Bangalore and TBS Toulouse. An Aeronautical Graduate by training, strategic thinker, creative collabortor and curious Leader.